Monday, March 26, 2012

Startup Undercuts Cybersquatters and Branding Agencies, Offering Risk-Free Naming Services.

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New startup is hoping to revolutionize naming industry by turning it upside down. Currently, when a company needs to come up with a new product name, domain or slogan, it basically has two choices – either rely on own marketing department, or hire naming/branding agency that will charge thousands of dollars for the work. When acquiring premium domains, domain brokers are usually involved and the cost is also usually in the thousands of dollars for each domain purchased on the aftermarket.

With a person or company simply places an order, specifying what kind of domain, name or slogan they are looking for. As soon as the order is active, hundreds of registered contributors start offering their ideas. When client finds domain, name or tagline that is a good fit, the order is closed and contributor, who made the winning suggestion, gets 50% of the total order amount. (Finding unregistered premium domain costs only $50). If client decides that none of submitted suggestions fit, he or she does not pay anything. Hence, there is no risk involved.

So far has successfully come up with over two thousand domains, names and slogans, like LimoQuoter.Com,,,, and many others. Some of the stranger naming projects involved naming a Nevada brothel and finding a perfect name for gangster rapper’s adopted pitbull puppie. In November 2011 Yahoo! News wrote about Canadian couple Jon Peters and Brittany Gardner, who hired to name their baby, making it probably the first baby in the world whose name has been crowdsourced.

Currently over 50,000 people have registered with PickyDomains as contributors, some making over a thousand dollars in contributor fees. After witnessing rapid growth in its primary market, PickyDomains has decided to expand to countries where English isn’t a primary language. The company operates in Russia under the name of VotImenno.Ru and has plans to offer its services in Germany, China, India and Brazil.

[Via - Yahoo!News]

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