Wednesday, June 18, 2008

Sex.com: One Domain, Two Men, Twelve Years and the Brutal Battle for the Jewel in the Internet's Crown

Link of the day - 100% Free Ringtones, Wallpapers And Games



Link of the day - 100% Free Ringtones, Wallpapers And Games

Forget the lubricious or lascivious, there's little if any of that in Kieren McCarthy's business-thriller/page-turner. Its essential subject matter is on the face of it dry as a bone: trademarks, internet domain names or URLs, intellectual property rights, and the civil legal system that arbitrates on all of the above.

Yet McCarthy makes the topic alive, fraught, fascinating and above all important: to you and me as media users, to would-bet net entrepreneurs, to anyone to whom ideas - and their protection and promotion - is important.

If you were to derive just one lesson from McCarthy, it would be this:

Don't bother staking your claim to ANY I.P. (intellectual property) unless you are prepared to defend it (metaphorically speaking) by blood and the sword.

Personally, I would have been quite unable to withstand the legal, financial and emotional pressure to which the founder of sex.com was subjected when his site was stolen from him and, finally, after years of legal battles, restored.

It is quite likely that, by winning the battle for himself, he fought and won what would have been many a future battle for the rest of us. URLs (including the very one you're looking at now!) are that bit safer from thieves and pirates because of the victory described in this book.

But oh how close, in the dying days of the saga, victory looked like turning to the sourest possible defeat!

Rush to your credit card wallet and buy this book now. Buy two: you're sure to know a net fiend who'll find it instructive and enthralling.

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